A new service from The Aesthetic
Private Editions
Your practice, published. We build and design a bespoke quarterly magazine for your practice — in your voice, with the polish of a luxury title — so every patient leaves with something worth keeping.
How it works
I
The brief
Tell us your practice, voice, signature treatments, and the stories you want told.
II
The sample issue
Our AI studio drafts a masthead, cover lines, editor's letter, and features in minutes.
III
The atelier
Our editors and designers refine every page into a finished, on-brand magazine.
IV
The season
Your edition publishes each quarter — in print, online, and in your patients' inboxes.
Autumn 2027 · Private Edition
LUMIÈRE
Quarterly
The Quiet Art of Looking Rested
Inside our new laser suite
A season of skin: your autumn ritual
Designed by The Aesthetic
Why a magazine
Patients keep magazines. They delete ads.
A private edition sits on coffee tables, gets passed to friends, and tells your practice's story with authority. It educates without selling, and makes your brand feel like the one everyone quietly talks about.
Sample cover shown with a fictional practice name.
Choose your edition
Digital Edition
$2,500
per issue
A beautifully designed digital quarterly, hosted and shareable with your patients.
- 12–16 page digital magazine with your own masthead
- Editor's letter, 3 features, and recurring departments
- Written in your practice's voice by our editorial team
- Hosted page + email-ready version for your patient list
Most chosen
Print + Digital
$6,500
per issue
Everything digital, plus a printed run for your waiting room and patient gifting.
- Everything in the Digital Edition
- 250 printed copies on heavyweight matte stock
- Original cover art in The Aesthetic's marble style
- One provider portrait feature
Flagship
$12,000
per issue
A full luxury publication — the practice's own Vogue, delivered every season.
- Everything in Print + Digital
- 500 printed copies with foil-stamped cover
- On-site photography day (travel extra)
- A feature excerpt in The Aesthetic, labeled as a partner edition
Private Editions are paid, practice-owned publications. They are always labeled as such and have no bearing on The Aesthetic's editorial coverage or Awards — sponsorship never influences who is nominated or honored. Four-issue commitments receive one issue free.